Privacy Policy

Last updated: June 18, 2026

Praha Moda operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a tailored shopping experience (collectively, the “Services”). Praha Moda uses the Shopify platform to enable us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise interact with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another individual, or that is reasonably linkable to you. Personal information does not include information that is collected anonymously or that has been de-identified such that it cannot be identified or reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

• Contact Information including your name, address, billing address, shipping address, telephone number, and email address.
• Financial Information including credit and debit card numbers and financial accounts, payment card information, financial account information, transaction data, form of payment, payment confirmations, and other payment details.
• Account Information including your username, password, security questions, preferences, and settings.
• Transaction Information including items you view, add to your cart, add to a wish list, or purchase, return, exchange, or cancel, and your past transactions.
• Communications with Us including information you provide in communications with us, for example, when submitting a customer support inquiry.
• Device Information including information about your device, browser or network connection, your IP address, and other unique identifiers.
• Usage Information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including information from your device when you use our products or services or visit our website, and through cookies and similar technologies;
• From our service providers including when we use them to enable certain technology, and they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Providing, Customizing, and Improving the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, fulfill your orders, remember your preferences and items of interest, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, enable reviews to be posted, and create a tailored shopping experience, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send you marketing, advertising, and promotional communications via email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to verify your account, help ensure secure payments and shopping, to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or harmful activity, to protect public safety, and to secure our Services. If you choose to use the Services and register an account, you are responsible for the security of your account credentials. We strongly recommend that you do not share your username, password, or other access information with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, respond to your inquiries, provide you with efficient services, and maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable laws or to respond to valid legal processes, including from law enforcement or governmental agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services for us (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide marketing services and advertising to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on your location, you may have the right to direct us not to share or sell information about you, and not to show you targeted ads and marketing based on your online activity across different merchants and websites.
• When you instruct or request us to, or otherwise consent to, our disclosure of certain information to third parties, such as to ship products, or through social media widgets or log-in integrations.
• with our affiliates or otherwise within our corporate group.
• in connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Services to you. The information you provide to the Services will be transferred to and shared with Shopify, and third parties that may be located in countries other than where you reside, for the purpose of providing and improving the Services to you. Additionally, in order to protect, develop and improve our business, we use certain enhanced features of Shopify which involves data and information derived from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit Shopify’s Consumer Privacy Policy. Depending on where you reside, you can exercise certain rights regarding your personal information at Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found there. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to their use by us or by a third party. The inclusion of such links does not, by itself, imply that we endorse the content on such platforms or their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable laws) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure during transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you reside, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Information. You may have the right to request access to the personal information that we hold about you.
• Right to Deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to Correction. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Portability. In certain circumstances and with certain exceptions, you may have the right to obtain a copy of the personal information that we hold about you and to request that we transfer it to a third party.
• Manage Communication Preferences. We may send you promotional emails, and you may opt out of receiving those by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders placed.

You may exercise any of these rights where indicated within the Services, or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you wish to complain about how we process your personal information, please contact us using the contact details provided below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details below, or you may lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities responsible for data protection can be found here.

International Transfers

Please note that we may transfer, store, and process your personal information outside of the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or any equivalent contract issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and take any other steps required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us at , or email us at podpora@prahamoda.cz. For the purposes of applicable data protection laws, we are the data controller of your personal information.